THE BOOK OF THE VIP
ADAM
Americans invent the appearance of value
Chapter 32
In fact, thanks to advertising, the Americans will make still another breakthrough discovery about Capitalism,
2gWhich is that you don’t really have to create new value to create wealth,
3For yourself, anyway,
4Because Capitalism works just as well for people who create the appearance of value,
5hEven if there isn’t any.
6When this discovery has been proven in the marketplace,
7By about five or ten thousand manufacturing corporations,
8It will lead to the invention of many new industries that won’t make anything of value at all,
9But will sell services instead,
10iAnd tell everybody how great their services are,
11Until everybody believes it,
12Just like a religion.
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Chapter 32 / 52