THE BOOK OF THE VIP
ADAM
The most important rule of capitalism
Chapter 30
For it will also be the Americans who will discover the most important rule about being a Capitalist,
2Namely, that it pays to advertise,
3bWhich is based on the idea that the best way to convince everybody of how great you are is to tell everybody how great you are,
4As often as possible,
5In every way possible,
6Until they believe it,
7cJust like a religion.
8The invention of advertising by Baron dSears-Roebuck will take your ideas into a whole new realm,
9In which ecorporations will beget things,
10Which will beget advertising,
11Which will beget names and claims and memorable images and slogans,
12Which will beget an entire new industry devoted to packaging,
13Which will beget an incredible number of additional completely useless new things,
14Which will beget thousands of new communications mediums just so that everybody will have some place to advertise things,
15Which will beget thousands of completely new industries to make still more new things to use the advertising space,
16fWhich will eventually be so full of advertisements that nobody will be able to go anywhere or do anything without getting some free advice about what things to buy next.
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Chapter 30 / 52